Confessions of a Boss Babe: Weird Feelings

what you think you become

Do you ever feel like social media and blogs are just showing the highlights? Like people are just showing the good times and we’re not really being real about the low times when we let ourselves get in the way? Yup.

I have been letting negative thoughts creep in lately way too, too much.

I’ve been letting these thoughts make me doubt the strategies that I have put into place to accomplish my goals- my big goals that are going to get me the life I dream of and help others do the same.

Not cool. This is NOT how I’ve been successful in my life so far.

I’ve become a top seller in the corporate world multiple times in multiple different business categories.

I’ve built a six figure online business by myself.

I didn’t do either of those things by letting negative thoughts stop me.

So, the real truth is that I’ve been feeling weird about things lately. It’s okay if you feel like that every once in a while, too, but only if you crush those feelings and remember that if you’re doing the right thing, with a genuine heart, that’s all that matters and get back on track.

Watch out world. Who is with me?!

Want more? All the #realtalk is going on on my Facebook and Instagram.

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How to Sell More on Instagram

Are you putting in the work on Instagram but not seeing the money come through?

I was doing the same thing. I would post a super cute picture up of a product that I was selling and would wait for the money to come in, but it didn’t.

I posted a little bit about this on my Instagram over the weekend (@beautyoftheboss) and you guys messaged me about how helpful it was to you and your beauty business- so let’s dive in a little deeper.

Detach Yourself from YOUR Emotions

You are super excited about how pretty this product is or what it has done for you. That’s good! Your excitement is important, but what’s more important is the emotions your customer is feeling. Are they self-conscious about their under-eye circles? Are they embarrassed because of their acne? Are they frustrated because they don’t have enough time to get ready in the morning but still want to feel confident during the day? These emotions have nothing to do with you and everything to do with them!

Understand Their Need and Show the Value

Your customer has been staring at her darkening under-eye circles in the mirror for weeks and is feeling self-conscious. Talk about that situation and feeling in your post! Show her you know how that feels and how your product changed that for you. Show her the value in the product and how it will give her the solution she’s been searching for (whether she knows it or not). Not only is she relating to you in your post, you’re showing her how to solve her problem (aka value).

See for yourself! What caption would stop you in your tracks and have you considering buying something you’ve never paid attention before?

#1: This stuff is sooo good! DM me for more info!

#2: Self-conscious about those under-eye circles?! I was, too! I was staring at myself in the mirror night after night feeling uncomfortable and wondering if other people were noticing them, too. I was shocked and felt major relief after starting to see results after only one week of using Dark Circle Eye Treatment. This stuff is sooo good! DM me if you’d like to get rid of those dark circles, too.

Yeppp. See this difference? You gave them value and solved a problem for them- and you probably sold a few Dark Circle Eye Treatments, too 😉

Want more tips like this? Make sure you’re in my FREE Facebook group Beauty of Boss Insiders AND you’re following my Instagram and Insta stories because I love to drop proven to work techniques to help you make more sales in your beauty business there!

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How to Find Time for Personal Development…Oh, and Why


I know what you’re thinking. “Oh my gosh, Alisha, how am I supposed to find time for personal development when I can’t even find 5 seconds to pee.” I get it. You’re trying to get so much done in one day that adding another to your list seems ridiculous and counter-productive.

But here’s why personal development is important. Spending time learning will help you become more efficient and better at whatever you’re doing throughout the day. Want to work smarter and not harder on your business so you can have more time with your friends and family? Want to spend less time on homework and still get better grades? Want to spend less time on cleaning your house and have a more organized home? Yep, personal development will get you there. Finding the time for it now will help you earn more time back in the long run.

Ummm, okay, so where do I find the time? Here are 4 places I found time for personal development in my everyday life.

  • Driving: So, you gotta do it. You have to drive to work, to school, running errands, and so on and so on. Stop listening to the same songs you’ve heard at least 10 times a week and make that time more useful with an audio book. You can borrow them from the library for free. Let’s do this.
  • Cleaning: Grab your phone and throw on a podcast while you’re cleaning. I mean, you’re probably just going to listen to silence and think about how much you hate cleaning any way, right? There are some really great, free podcasts out there for on so many different topics. Yesss.
  • Morning Prep: If you’re anything like me, you struggle a little bit with motivation in the morning. I kinda just stumble around while putting on my makeup and doing my hair for the day. Listening to a training video that reminds me of why I want to reach my goals gets me more focused for the day, and a more focused day means more productivity. So, let’s do that.
  • Working Out: I absolutely love listening to personal development material during my workouts. Why? Because I get distracted with all the good stuff I’m learning and my workout goes by so much faster! Making yourself healthier WHILE soaking up knowledge?! That’s what I call a “win, win.”

I hope these tips were helpful for you! They might seem a little silly, but are you doing them? Gut check.

Where do you find time for personal development? Share them in the comments below!

3 Tips to Be the Best #girlboss You Can Be in Your Social Business

3 Tips Image

In the past 6 months, I’ve done a lot of research and watched a lot of successful women as examples on how to succeed in my social business. But the best thing I’ve done so far is to learn from experience. I’ve put a few of what I believe are the most important things I’ve learned into writing so you babes can learn from my experiences and go get some of your own!

1. Be you.

I know this seems obvious, and I’m sure you’ve heard it before, but be YOU. Stock pictures are great, reposting other inspirational photos are sometimes helpful, but your customers want to see and hear from YOU. You have a social business, they’re following you for a reason, so give them more of you. Think about it from the flip side, would you be more likely to buy something from a stranger’s picture, or from your friend or family’s picture who you know, like, and trust?

2. Be real.

Some days are amazing in your social business, yep, your team just hit a new sales goal, you just tried a new product that you love, you just ranked up, again- share it! But some days aren’t so great, and sharing how you’ve overcome that and grown will help people get to know you better and relate to you. Life isn’t usually always rainbows and butterflies, so acting like it is will only make prospective recruits think they can’t fit this amazing adventure into their messy lives, but you fit it into your messy life, so of course they can!

3. Be consistent.

It is pretty much the most important thing you can do for your social business. It’s hard, I know, it is because sometimes you just can’t think of a post or the day has been insane. But post! And I get it, sometimes the only people liking your posts are your mom, best friend, and upline. But I promise you, your friends, family, and followers are watching! They might not be engaging and that’s okay. Keep posting. They want to know if you’re still loving your products, if you’re still having fun, if you’re being successful-why?! Because they’re wondering if they’d love your products, if they’d have fun doing what you’re doing, if they’d be successful doing what you’re doing! If you’re not consistently posting about it, they’ll think you’re not and they’ll lose interest. They’re watching, and one day they’ll contact you.

Want more tips and tricks? Follow me on Instagram @beautyoftheboss or email me

SeneGene MakeSense Advanced Anti-Aging Foundation Review

pdaMakeSense review post cover image

Update: I am no longer actively selling SeneGence, BUT I still swear by this foundation (as well as SeneGence’s Color Correcting Tinted Moisturizer). I continue to use it and have not found anything that works as well as it does yet. #reallifereview 😉

LipSense is my makeup game changer, but there are a ton of other products from Senegence that I’ve been adding to my wish list.

The perfect foundation is something I’m always on the hunt for. So, when I saw multiple rave reviews for SeneGence’s Advanced Anti-Aging MakeSense Foundation, I had to give it a shot.

What makes SeneGence beauty products unique is their ability to last an extra-long time. Like LipSense, their other products are meant to last all day, too. This has always been an issue for me because I have oily skin (especially in my T zone). I’d come home for my lunch break only to see that I had to do some major touching up because my foundation was nowhere to be found on my chin and around my nose.

THE DETAILS: The foundation is formulated with SenePlex Complex+ and SeneShield, two of the most advanced anti-aging and skin protective products around. It includes ingredients that actually help to minimize damage previously caused by exposure to daily toxins. It is mineral free, oil free, and water-resistant so it doesn’t clog your pores like other foundations will.

MakeSense Oil Examples

THE REVIEW: I have used Advanced Anti-Aging MakeSense Foundation almost every day for over two weeks now. I have not seen improvements to my skin overall (as far as diminishing fine lines or tightening anything up), but I didn’t expect it to this quickly.

I used the foundation with products from other brands. I applied moisturizer, primer, MakeSense foundation, concealer, translucent powder, and setting spray. I used a damp Real Techniques beauty sponge to blend in the foundation. It has a medium to full coverage, but I added a little more because I like to cover up my acne scars.

The MakeSense foundation did not prevent my skin from getting oily, but I did notice a significant difference in how long the foundation stayed on my skin. It lasted all day (roughly 7a-8p) and it did not disappear on my chin or around my nose where it normally would have with other foundations I’ve used in the past.

I have been wearing Milani’s Perfect 3-in-1 foundation for the past few months. It has previously been the best foundation to fit my needs, but I can say that SeneGence’s Advanced Anti-Aging Foundation has replaced it. Not having to worry about reapplying my foundation throughout the day is such a relief!

MakeSense shades





Pinterest’s Best Makeup Dupes

Obsessing over that luxury brand eye shadow palette or trying to figure out if buying that high end primer is worth the cost? I get it. Sometimes we want the look our favorite beauty guru has accomplished, but for less. Pinterest has a ton of pins with dupes for the most desired makeup products. Here are a few that are worth noting.

society-19-splurge-vs-steal This dupe guide from Society 19 has a variety of different products all with drugstore dupes. I’ve tried the Urban Decay / Hard Candy eye shadow primer dupe and 100% back it up. The dupe is just as effective and for 1/4 of the cost.


Kylie’s Lip Kits are on my wish list, but until I check them off, these dupes will do. Make sure to take a peek at All in the Blush’s website for more dupes, and not just Kylie ones, there are great ones for Anastasia Beverly Hills and Jeffree Star as well.


Primers are tricky, especially when they react differently depending on your skin type. Don’t want to commit to a high end primer? These dupes from Drugstore Princess should help.


These foundation dupes are some of the best I’ve found on Pinterest. Cosigned by multiple Youtube beauty gurus, Beauty Tidbits hit the mark with these dupes for Kat Von D, MAC, and Giorgio Armani foundations.